Not every fan or follower is actually interested in what your brand is sharing on your social channels. Advocacy Social Media works with your brand to properly plan and execute an effective brand advocacy program that will deliver short and long-term results for your brand. Our focus includes:
- Advocacy Identification: Gather user information from your email and CRM databases, social media channels and third-party data sources to develop a detailed list of potential brand advocates and identify users who are already interacting with your brand content.
- Advocacy Motivation: Develop characteristics, interests and a deep understanding on what makes potential advocates for your brand tick. What will motivate them to advocate for your brand?
- Advocacy Content: Create a content strategy, once we understand your target brand advocates, to ensure your content effectively grabs their attention to engage and advocate for your brand.
- Advocacy Execution: Launch an advocacy campaign that will exceed our established KPIs and goals, a campaign that answers the important question, “What does my target audience receive for advocating for my brand?” or in other words, from the potential advocates point of view, “What’s in it for me?”.