Marketers today have been engaging in a social media arms race trying to gain as many fans and followers across their social media channels. Many are realizing that increasing the size of their social communities rarely translates to increased engagement or revenue.
Marketers are confusing audience with influence and are beginning to understand that the size of a brands’ Facebook, Twitter, Pinterest, or Instagram account is irrelevant if those fans and followers do not drive a measurable Return on Investment. The real value of social media marketing comes from identifying your most passionate fans and engaging them to recommend and advocate for your brand, products and services.
Advocacy Social is the first Social Media agency specializing in identifying, engaging and empowering brand advocates. We work with our clients to understand their needs and develop a strategy that will empower passion in their brand advocates.