Advocacy Social

How to Identify and Engage YOUR Brand Advocates

Not every fan or follower is actually interested in what your brand is sharing on your social channels.  Advocacy Social Media works with your brand to properly plan and execute an effective brand advocacy program that will deliver short and long-term results for your brand. Our focus includes: Advocacy Identification: Gather user information from your email […]

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Tag Archives: social media

Campaigns Should Just Not “End”

We’ve done it so many times. Whether working on client or agency side, you and your team have come up with a fantastic campaign idea. Your team has worked hard to create a compelling strategy, strong brand story, immediate call to action and successful engagement plan targeting your markets. During this process, you have created […]

Social Media: The Little Things Matter

Last Thursday the internet connection at my house died. My wife works from home and without an internet connection, she cannot get her work done. She called Time Warner Cable and the recording said there was an outage and crews were working on it. They did not give any estimate on how long the outage […]

Social Media Triage

Last week, I worked with a number of fabulous folks from the Triangle AMA to put on a Social Media Boot Camp.  We had an amazing turnout with a talented lineup of speakers and a great group of eager participants.  My presentation focused on how to Protect Your Brand in the Conversation Age.  There was […]

Online Marketing 101: Social Media

As discussed in an earlier post, I am going to be taking a step back from some of my previous posts and start focusing on some basic and foundation articles surrounding online marketing. I am going to be calling these posts, Online Marketing 101. I am hoping that these posts will provide some needed insight […]