Do you know the difference between a Brand Advocate and a fan?
Advocacy Social was born from leading the social media strategy and execution for many Fortune 100 brands. We identified significant differences between brand advocates and ordinary fans. Brands invested significant time and budget to acquire fans only to see their organic reach plummet and engagement rates drop forcing additional media buys just to reach their existing fan and follower base.
We discovered within our clients’ fans, followers and CRM databases were clusters of true brand advocates. These Advocate Armies (as we like to call them) had deep brand connections and recommended their products and services online significantly influencing their peers purchasing decisions.
The difference between a Brand Advocate and a fan is the passion a user has for your brand. Brand advocates are committed, they have a deeper connection with your brand and stronger level of conviction to share and recommend your brand to their family and friends. Brand advocates are special and require special treatment if you want them to continue to advocate. They require personalized content, special deals and contests developed specifically for them to unleash their brand passion.