Advocacy Social

How to Identify and Engage YOUR Brand Advocates

Not every fan or follower is actually interested in what your brand is sharing on your social channels.  Advocacy Social Media works with your brand to properly plan and execute an effective brand advocacy program that will deliver short and long-term results for your brand. Our focus includes: Advocacy Identification: Gather user information from your email […]

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Facebook is so DAMN Frustrating

I have been hearing this a lot lately from marketers who are unsure what to do with their Facebook marketing. Over the last several years, they have invested a good deal of time and money into establishing a community and now all of a sudden, Facebook is telling them that they are going to have invest more just to be able to get their fans to see their content. With organic reach dropping as low as 2% for many brands, marketers are scrambling to find answers. For many, the required investment in Facebook Promoted Posts just to get content seen by their community is too great of an investment and cannot deliver ROI for their social media marketing dollars.

Many are looking to put more time and investment in some of their other social channels. While this pablomakes all the sense in the world, I am concerned marketers are heading down a very similar road they have already walked with Facebook. They will again invest time and resources into building up a community on Twitter, Instagram, etc. and once again, these channels will follow Facebook’s lead and move to a true “pay to play model”. Twitter has already announced that they are looking to move to an algorithm similar to Facebook and Instagram (owned by Facebook) can’t be far behind. Facebook has found a revenue model that works and others will follow.

I was speaking with a CMO I have a lot of respect for recently, and he said something that has really stuck with me. With all these recent changes, he has come to realize that even though he has invested millions in developing his social communities, “I do not own my fans and followers, the social channels do, I am just renting them.”

Which is why we have received such great interest at Advocacy Social helping brands identify their true brand advocates wading through the morass of multiple databases (CRM/email) along with all their social channels. Being able to target the users who are most important to your brand and finally allowing brand to stop renting and own your own community of advocates for their brands.

 

Advocacy Social

Blog

How to Identify and Engage YOUR Brand Advocates

Not every fan or follower is actually interested in what your brand is sharing on your social channels.  Advocacy Social Media works with your brand to properly plan and execute an effective brand advocacy program that will deliver short and long-term results for your brand. Our focus includes: Advocacy Identification: Gather user information from your email […]

Client-Agency Relationship: More than just Trust

The big news that everyone has been talking about is the amazing Oldspicecampaign done by Wieden+Kennedy. I am not going to go into detail about the campaign, if you are not familiar do a Google search and you can get caught up. Specifically what interested me was the interviews done after the campaign with members of […]

Twitter Fails

I believe that everyone has something of value to share and I don’t care if you have a million followers or just one, I will follow you on Twitter and hopefully be able to engage with you.  Unfortunately, I have several “Twitter Fails” that will force me to either not follow you or unfollow you.  […]

Social Media: The Little Things Matter

Last Thursday the internet connection at my house died. My wife works from home and without an internet connection, she cannot get her work done. She called Time Warner Cable and the recording said there was an outage and crews were working on it. They did not give any estimate on how long the outage […]