Advocacy Social

How to Identify and Engage YOUR Brand Advocates

Not every fan or follower is actually interested in what your brand is sharing on your social channels.  Advocacy Social Media works with your brand to properly plan and execute an effective brand advocacy program that will deliver short and long-term results for your brand. Our focus includes: Advocacy Identification: Gather user information from your email […]

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Client-Agency Relationship: More than just Trust

The big news that everyone has been talking about is the amazing Oldspicecampaign done by Wieden+Kennedy. I am not going to go into detail about the campaign, if you are not familiar do a Google search and you can get caught up. Specifically what interested me was the interviews done after the campaign with members of […]

Twitter Fails

I believe that everyone has something of value to share and I don’t care if you have a million followers or just one, I will follow you on Twitter and hopefully be able to engage with you.  Unfortunately, I have several “Twitter Fails” that will force me to either not follow you or unfollow you.  […]

Social Media: The Little Things Matter

Last Thursday the internet connection at my house died. My wife works from home and without an internet connection, she cannot get her work done. She called Time Warner Cable and the recording said there was an outage and crews were working on it. They did not give any estimate on how long the outage […]

WHat does it take to produce great work?

It is a big question and depending on who you ask, you could get a multitude of answers. Adam Cohen, Creative Director at Capstrat and a really smart guy introduced me to a documentary called Art & Copy. Over my vacation, I found it available to stream on Netflix so I pulled out the handy iPad […]

Pearls of Wisdom? Maybe

Over the last couple of weeks, I had the opportunity to speak to a college classroom, be interviewed by a young man who just graduated from my Alma mater and meet in person a couple Twitter friends who have just graduated. What they all had in common was they wanted me to share any thoughts […]

Social Media Triage

Last week, I worked with a number of fabulous folks from the Triangle AMA to put on a Social Media Boot Camp.  We had an amazing turnout with a talented lineup of speakers and a great group of eager participants.  My presentation focused on how to Protect Your Brand in the Conversation Age.  There was […]

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